We care about

A closer look at the charities we've supported.

Our brand is made up of real people who believe in helping others and giving back to communities. We’re committed to making a difference wherever we can, whether that’s using our platform to raise awareness for important causes, or raising funds for those in need. Last year, we gave £100’000 to charity through fundraising and donating profit. This year, we’re on a mission to raise even more.

Here’s a glance at the main charities we’ve worked with. They all do incredible work and we’re so proud to have supported them.

The Railway Children

The Railway Children is an organisation that protects vulnerable young people who use the railway system as a means to escape violence and abuse. Over the past 22 years, they’ve successfully helped 300’000 children in danger across India, East Africa and the UK.

In 2020, we launched our White Friday campaign, where each Friday we committed to donating every penny of profit to The Railway Children. These funds supported the charity’s help centres at rail stations in India, so that charity workers could be the first to reach a child in danger and get them to a place of safety.


Women for Women International

Women for Women International helps women who have survived war and conflict to rebuild their lives through their Stronger Women, Stronger Nations programme. Since 1993, the charity has reached over half a million women in eight war-torn countries around the world.

To celebrate International Women’s Day 2021, we launched our Sisterhood Charity T-Shirt to fundraise for Women for Women International so that they can continue this important work. You can read more about this on our blog.


Think Like A Pony

Think Like A Pony is a not-for-profit equine therapy organisation that teaches young people how to ride and take care of horses. Equine therapy is proven to promote confidence and communication skills, which can be life-changing for vulnerable children without a support network.

We’ve worked with Think Like A Pony for a number of years, supporting them through individual donations, fundraising for them at sample sales, and donating the profit we made at Wilderness Festival in 2019.


Help Refugees

Help Refugees support refugees in Europe, providing emergency aid and long-term solutions to those who need it most. They work with local organisations to give them the resources to help people, whether that’s funding, material aid or volunteers. So far, they’ve managed to reach over one million people in 15 different countries.

To help fund Help Refugees’ important work, we create scrunchies from our deadstock fabric and sell them online, donating the profit we make to the charity. We also fundraised for them at Wilderness Festival in 2018.