We’re on a mission to become more sustainable, starting with our fabrics. We know the fashion industry has a pollution problem and we understand that we have to take responsibility for our actions and find ways to be more sustainable. This means looking at the way we operate and - crucially - the fabrics our clothes are made from. If the climate’s changing, we need to change, too.
We've made some big steps in the last few years. In 2019, we launched our first eco-conscious swimwear collection, crafted from ECONYL® regenerated nylon. This was followed by our HALO label in 2020, which features both GOTS-certified organic cotton and ECONYL® regenerated nylon. And most recently, we've launched our wedding guest collection, made from TENCEL™ Lyocell fibres.
In addition to this, we're replacing the fabric we use in our main collection with recycled polyester. This is a process we’ve already started, and it will continue to happen gradually. The reason we’re doing this over time is to minimise waste; it doesn’t make sense to simply throw away the styles we’ve already created. Instead, when an item sells out, we’ll replenish it with a version made from recycled fibres, so that eventually every style in our collection will be crafted using environmentally conscious materials.
So far, 61% of our collection is made from eco-conscious fibres - that's 47% to go! You can learn more about our sustainability journey by hitting the link below.
Take a closer look at the fibres we use...
ECONYL® regnerated nylon
- ECONYL® is regenerated nylon made from waste that would otherwise pollute the Earth. Think discarded fishing nets, industrial plastic, fabric scraps and old cuts of carpet.
- ECONYL® regenerated nylon can be infinitely recycled without losing its quality, giving it an endless life cycle.
- TENCEL™ Lyocell fibres are extracted from sustainably grown wood using a unique closed loop system which recovers and reuses the solvents used, minimising the environmental impact of production.
- TENCEL™ is a trademark of Lenzing AG.
- The polyester we use is derived from discarded plastic bottles.
- These bottles are recovered from main waste streams, where they would usually end up in landfill.
GOTS-certified organic cotton
- Organic cotton is grown without chemical pesticides and fertilisers that harm the soil, so it's better for the planet.
- The organic cotton we use is GOTS-certified. This means that the entire supply chain has been verified to ensure safe working conditions, no discrimination and no child labour.
Want to know more about our sustainability journey?