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We're Hiring: Senior CRM Executive

We're Hiring: Senior CRM Executive

Are you experienced in email marketing? Do you thrive analysing customer behaviour? Are you driven, full of ideas and want to join a dynamic and passionate team? If you answered yes… WE NEED YOU! 


  • Develop and implement the email strategy for Dancing Leopard. Across campaign, ECRM and transactional emails. Responsible for the entire email end to end process.
  • SMS marketing in line with planned promotions / launches
  • Ensuring a deep understanding of the Dancing Leopard customer through significant analysis - sharing findings across the team
  • Create strategic segmentation plans and roll out across email firstly, but ensuring data is shared with relevant channels (paid social/ PPC) to drive customer engagement > sales.
  • Weekly, monthly and quarterly email performance reporting, optimising and sharing ideas for improvement.
  • Idealise and implement customer welcoming, re-engagement and multi purchase tactics, analysing and measuring results. (Such as refer a friend/ push notifications) 
  • Work closely with paid social manager to optimise customer targeting across all levels of the marketing funnel. 
  • Creating impactful campaigns with the brand manager for each customer segment, working inter-departmentally to maximise reach and performance.
  • Ensuring a seamless customer journey from acquisition through to retention 
  • New, existing and lapsed customer reporting. Responsible for subscription growth.
  • Drive repeat purchases through the management of initiatives via payment providers such as Klarna/ clearpay


  • At Least 2 years experience in an email marketing, CRM or database role 
  • At least 3 years e-commerce experience
  • Savvy on google analytics 
  • Strong data analysis and reporting skills
  • Knowledge of GDPR


  • Experience utilising Klaviyo
  • Experience in fashion retail


  • Remote working - but monthly team get togethers in London/ Manchester.
  • Salary up to £25- £30k DOE
  • Full time hours Monday - Friday 42.5 hours (including 30 mins dinner break) Hours are flexible and can be worked between 7am - 6.30pm as long as your line manager knows in advance.
  • Holidays: 20 days plus 8 bank holidays. 
  • One ‘soul saviour’ day per year - a day in which you can take off if you’re just not feeling up to working
  • Bonus scheme if targets are met
  • Clothing Allowance: 2 items per month from the DL website, with any additional items at 35% discount.
  • Team bonding: though we are a remote team - we are very well connected and have regular employee engagement initiatives in the form of games, competitions and staff parties.
  • Employee wellbeing and satisfaction is at the forefront of our brand values. So if you are looking to join a company that truly cares about their employees -Dancing Leopard is for you! 

Please email your CV and covering letter to rosie@dancingleopard.co.uk 

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