2022
53% of the fabrics used in our collection are eco-conscious.
Right now, 61% of our collection is made from eco-conscious fibres. That’s 39% to go.
Our Journey so far
2021
We launched our first fully eco-conscious HALO collection.
2021
The first styles made from recycled fibres were added to our main collection.
2020
We launched our 100% organic cotton t-shirts (which are also Earth Positive).
2019
We began using our deadstock fabric to create clothes for charities in India.
2019
We started to ship orders in
biodegradable, recycled and recyclable packaging.
2019
We launched our first eco-conscious swim collection, made from ECONYL® regenerated nylon.
Our eco-conscious fabrics
Our packaging
Our orders are sent out in biodegradable paper bags, and our clothes are packaged in film bags, made from recycled material which can be recycled again. So, please put all our packaging in your recycling bin.
Zero fabric waste
We take real care to make sure that our fabric never goes to waste. We use every scrap we possibly can in our collection, and if there is any left over, we donate it to charities in India that teach women how to sew. We also use our fabric off-cuts to make scrunchies that fundraise for the charity, Choose Love.
Our factories
The majority of our clothes are made in India, at the same family-run factory we’ve worked with since we first launched the brand. We’ve always had a close friendship and our production team visit them regularly.
We also work with factories in China, Turkey, Greece and UK. All of the factories we work with are hand-picked based on their values, ethics and working conditions.
Charity partnerships
Giving back to communities is something that has always been close to our heart. In the last few years alone, we’ve donated over £130,000 to charity through fundraising and donating profit. Since the business started, we’ve donated 1% of our total profit to charity.
Some of the charities we’ve worked with more recently include Women for Women International, Choose Love and Shelter. And, in 2022, we were nominated for the Business Charity Award for our partnership with Railway Children.
Find out how to care for your clothes so they last longer.
Read the blog