Join the wild side, where everyone’s welcome.


It all started in 2009, when our founders, Jade and Jack, embarked on an adventure to explore India. Inspired by Goa’s vibrant fabric markets, they began sourcing material to create clothing that fused confident colours with powerful prints. Just like that, Dancing Leopard was born.

First, the brand caused a stir in London, before heading to Ibiza to make a feline-shaped mark on the island’s best-loved boutiques. Here, Dancing Leopard quickly became known for its bold designs and bohemian spirit. As the buzz around them grew, Jade and Jack began introducing new standout styles; delivering collections that spoke to the individual and celebrated the untamed.

We’ve come a long way since then (think an international website, concessions in ten countries and a team of over 20) but we’ve always stayed true to who we are. Taking influence from our Indian and Balearic roots, we believe in clothing that empowers and inspires. It’s been a wild ride, and the best is yet to come.

Our milestones

Dl Gives Back

We stand for supporting others and giving back to communities. That’s why from 2019 to 2020, we worked with several incredible charities to raise £100K. This is only the beginning.

HQ revamp

In 2019, we refurbished our Head Office to bring a taste of the tropical to Birmingham. With hard work from our team, we’ve created a space that feels inspiring and makes it easy for us to collaborate.

eco-friendly swimwear

As a brand, we’re passionate about the planet. In 2019, we launched our first sustainable swimwear collection, made from 100% regenerated nylon, sourced from ocean and landfill waste.

Editorial timeline

Our mission

We empower people to live life fiercely, no matter who they are, or where they’re from.  Creating statement clothing with an adventurous side, our styles work from island to city life. We clash our prints and go bold with colour; dropping unique designs that encourage confidence and celebrate self-expression.

The Earth is our home and we take our commitment to it seriously. That’s why we started a sustainable swimwear line made from repurposed ocean waste. Our future intentions are to re-think fabric across our entire collection for eco-friendly fashion that puts the planet first.

The best things in life are bold.