Join the wild side, where everyone’s welcome.
It all started in 2009, when our founders, Jade and Jack, embarked on an adventure to explore India. Inspired by Goa’s vibrant fabric markets, they began sourcing material to create clothing that fused confident colours with powerful prints. Just like that, Dancing Leopard was born.
First, the brand caused a stir in London, before heading to Ibiza to make a feline-shaped mark on the island’s best-loved boutiques. Here, Dancing Leopard quickly became known for its bold designs and bohemian spirit. As the buzz around them grew, Jade and Jack began introducing new standout styles; delivering collections that spoke to the individual and celebrated the untamed.
We’ve come a long way since then (think an international website, concessions in ten countries and a team of over 20) but we’ve always stayed true to who we are. Taking influence from our Indian and Balearic roots, we believe in clothing that empowers and inspires. It’s been a wild ride, and the best is yet to come.
Dl Gives Back
We stand for supporting others and giving back to communities. That’s why from 2019 to 2020, we worked with several incredible charities to raise £100K. This is only the beginning.
In 2019, we refurbished our Head Office to bring a taste of the tropical to Birmingham. With hard work from our team, we’ve created a space that feels inspiring and makes it easy for us to collaborate.
As a brand, we’re passionate about the planet. In 2019, we launched our first sustainable swimwear collection, made from 100% regenerated nylon, sourced from ocean and landfill waste.
We empower people to live life fiercely, no matter who they are, or where they’re from. Creating statement clothing with an adventurous side, our styles work from island to city life. We clash our prints and go bold with colour; dropping unique designs that encourage confidence and celebrate self-expression.
The Earth is our home and we take our commitment to it seriously. That’s why we started a sustainable swimwear line made from repurposed ocean waste. Our future intentions are to re-think fabric across our entire collection for eco-friendly fashion that puts the planet first.
The best things in life are bold.
Sallie: Marketing Assistant.
"My weekly duties include; scheduling social media posts, influencer outreach, content creation, PR enquiries, copywriting and refreshing our website My favourite part of my role at Dancing Leopard is being able work alongside a passionate team everyday and the fact I'm always working on new projects each week!"
Rosie: Marketing Director.
"I manage the marketing team, strategy, visual and communications across all channels and Dancing Leopard outputs. I was a customer before I worked for the brand and working here has made me fall in love with Dancing Leopard even more! The business culture is like no other. The team are so passionate and wonderful to work with and the business is run from the heart, which is an absolute rarity."
Mary: Communications & Engagement Manager.
"I share insight and ideas into the marketing team based on what our customers are saying to include UX, design & communications. I meet our incredible customers face to face by managing & organising wild events and pop-ups. DL is such a close & passionate team with exceptional brand values and ethics. We do continuous charity work behind closed doors, all for the right reasons. We really care about sustainability, staff culture and wellbeing."
Naz: Senior Search Executive.
"I get to work with numbers statistically as well as optimising our products, contents and website through paid and organic media channels. I get to see first hand the brilliants of the designs and products that are going to be launched and I get to be a part of the team that brings products and services to the wider world whilst taking to account statistical and analytical data."
Claire: Wholesale Manager.
"I look after our stockists by making sure they feel supported as a valued wholesale partner. This includes; presenting new collections, managing orders, optimising sales and ensuring our brand is represented well in the market. My role also involves developing strategies to grow our business in new territories. What I love most about my job is having a varied role, developing good relationships with our wholesale customers and having the opportunity to sell product that I'm passionate about. My favourite thing about DL is the brands values and being part of an amazing team!"
Anne: Accounts & HR Manager.
"I manage the company accounts, payroll, and administration. I plan and make sure the staff are looked after and organise internal events and staff treats! I love the whole team and love the brand, I enjoy my job so much."
Becca: Senior Copywriter.
"I write copy across all of Dancing Leopard's channels, from social to email and editorial. I'm always thinking how we can speak to our customers in the most impactful way, as well as ideating creative concepts that'll resonate with them. My favourite thing about my job is the creativity that comes with it! I love coming up with new concepts and playing around with words to create copy that feels fresh, powerful and unique."
Pete: Warehouse Manager.
"My weekly duties centre around ensuring that the warehouse team ship all our orders in a correct and timely way.
I also look after all our deliveries of exciting new lines and work to get those processed quickly so we can sell them as soon as possible.
My team also deals with all the return and refunds and make sure they are all dealt with promptly.
My favourite part of my job with Dancing Leopard is that i'm never quite sure what the next day will bring and I love being part of an ever evolving company."
Gabby: Head of Merchandising.
"I manage production and part of the design and development. Being involved across different areas of the business means there is never a dull day! It's so exciting seeing a brand new product come to life and I love working with such a hardworking, passionate and creative team."
Our warehouse team.
We couldn't do it without them. These guys keep the cogs turning and make sure all orders are picked, packed and delivered seamlessly.